Timing: October 2020-June 2024
The client need: UXCC was looking for part-time social media and community management support. They had limited marketing bandwidth and resources.
My responsibilities:
- Drive social media strategy, messaging, and content creation to amplify UXCC
- Create and distribute weekly email newsletter to prospects and current students
- Build landing pages and corresponding ad units to test within LinkedIn
- Coordinate marketing efforts across SEO and editorial
The outcome: The company’s LinkedIn account has grown to almost 45,000 followers, and they see an average of 40-50% open rates on their email campaigns.
Work samples:
- Top 50 UX Content Resources
- Webinar: The Value of Product Localization for UX
- Email Newsletter: The Dash
Katie Szymanski 