Katie Szymanski

Deque Systems

Timing: January 2022-March 2023

The client need: I was brought on for monthly long-form content delivery around branded keyword clusters to drive positive SEO momentum and offer educational resources for customers. The team had endless content ideas but no one in-house to execute.

The process: Each month, I would complete a series of subject matter expert (SME) interviews to collect expert insights from executive leadership. From there, I would develop landing pages and blog posts on core topics that laddered back to search objectives.

The outcome: The brand’s digital marketing agency confirmed that Deque-owned content outperformed competitor rankings for core search terms.

Example content:

Example: Landing page